Web Design & Development Services

I work closely with clients, whether they're in my South Florida neighborhood or across the country, to build a powerful online identity. Through every phase of the process outlined below, you'll find me easy to reach and easy to understand.

1) Strategic planning

A great website begins with a solid plan to address your goals. The decisions made here will affect how much return you'll get on your investment. For example, extras like flash animation work well in the right place, but will they really convert YOUR viewers into customers? You'll save money and reach your goals more effectively by answering these and other questions. It's the Who, What, When, Where and Why. We'll start with a free half-hour personal consultation to discover where you want to go and how I can help you get there.

2) Graphic design

I'll create stunning graphics that load in a blink–that's a crucial element to keeping visitors on your site. Other key design elements go beyond your website's "pretty face" and will set the right tone, convey your business image, enhance your credibility, simplify navigation and attract attention. To be successful, it must make a strong impact, while leading visitors where you want them to go. My 20 years in design and illustration will ensure your site hits the mark.

3) Web page development

Not all html is created equal. The code that is the foundation for your site must be clean and lean so it's user and search-engine friendly. That means it'll be fast to download, so your visitors won't leave before the pages load and search engines will easily gather information to send more visitors. Professional html coding binds the strategic plan and graphic design together for a consistent experience on a powerful site.

4) Website promotion

Building it doesn't mean they'll come. Website promotion is more involved than submitting your site to search engines like Yahoo! and Google. It takes fine tuning and consistent promotion to build good visitor traffic. Variables like key words (knowing which and how to incorporate them), popularity (who is linking to your site), and usability (how easily visitors and search engines can navigate your site) can all affect your standing. From traditional marketing campaigns to Search Engine Optimization (SEO), I'll help you focus on the best strategies to get visitors, keep them and convert them into customers.

5) Website updates and maintenance

Often overlooked, regular updates can be the difference between success and failure. Why? For the same reason you sweep up cobwebs–it keeps the site fresh, current and active. It gives visitors confidence that there's a real person or company behind the site. It can also maintain your standing with search engines, since their robots visit regularly and will notice stale content. With frequent updates and maintenance, your site will remain on target and on track to meeting your goals.

Typical website project flow

If you've often wondered how a website development project is structured, this flow chart should give you an idea. It highlights the key steps to either building a new, custom-designed website, or improving an existing site.

Action Outcome

Interview with client, requirements, budget and timeline

Scope of work



Strategic Plan developed based on

  • Purpose of site
  • Target audience and message
  • Client goals
  • Audience goals
  • Current site analysis
  • Competitive analysis
  • Keyword research
  • Marketing goals
  • Benchmarks for measuring success

Preliminary site plan and map

Concept development

Visual style

Graphics and content development

  • Evaluate pre-existing graphics and text
  • Create new graphics and text

Text, graphics and photos


  • HTML coding
  • CSS style sheets
  • Database/applications development
  • Testing/debugging
  • Domain name
  • Hosting

Web pages

Site launch

Live website

Promotion and Marketing

  • Search engine optimization (SEO)
  • Link building
  • Social media
  • Newsletter and email promotion
  • Advertising

Website visitors

Test and refine

  • Track web metrics
  • Get feedback from users
  • Evaluate performance, goals and strategies
  • Make adjustments
  • Add new quality content and timely updates
  • Try new ideas

Turn more visitors into customers: improve conversions and your return on investment

For custom tailored website design that hits your bottom line online contact Anne Ricciardi Design.